VoiceOver 1st Grade – Rule #2 “Be Nice”

A lot of factors go into the voiceover decision making process when the auditions are being filtered through by the end client.

Many of these factors are completely random and not even close to being able to be swayed by the performer. Even if the specs are well-written and you hit them perfectly, one never truly knows what the producer or creative teams are hearing in their head. What criteria they seek to match in order to make a selection.

After a couple hundred MP3 auditions get whittled down to 5 or less, what decides it from there?

Sometimes it’s nothing more than the cosmic alignment of even more factors beyond the performer’s control.

Availability.

Scheduling.

Travel.

Last minute “directional” changes. All out of your control.

Shoot, once it reaches that point who even knows what criteria they use? “The dog’s tail wagged when we played this one, so that’s the one we chose.”

…I’ve heard crazier.

Some components, however, are in your control. Things like the vocal performance itself, how well you took the specs and direction, the audio quality, your existing web presence, etc.  Another key component within your control is establishing and maintaining a reputation of being easy to work with.

Being nice. Businesses and creators want a good final result, of course, but they also want to work with good people who are easy-going and nice.

It’s very much like what I tell my son, and what he learns at school. If you don’t play nice, no one will want to play with you.

It doesn’t matter how smart you are, or how good your dodgeball game is, or how many cool toys you have. It doesn’t matter how clean your audio is or how much training you have.

If you are boorish and unpleasant you have less of a shot at catching on somewhere and staying on. You might get “a call”, but you might not get “called back”. The work may have been good, very good even. But if the experience left the client feeling like their vendor was difficult and problematic, they will remember that next time for certain.

Sometimes work requires seriousness, and focus, yes. Sometimes there’s no time for games or shenanigans. Sometimes you just have to buckle in and get it done, of course. This can all be done while simultaneously being nice, though, and does not have to leave a sour impression on your client.

It is possible to convey a sense of priority and urgency all while maintaining a pleasant and positive disposition. It’s also critical that this be the case right from the start. From Day 1 on the launchpad, one’s goal should be to build a solid reputation of quality and ease.

The importance of being nice. Some early feedback from a corporate client.

Your energy is just as important to the team and the project as your vocal contribution. That’s one of the extra miles.

Some of my earliest corporate clients confirmed this for me. Their feedback about the product itself indicated that they were thrilled with and impressed by the level of quality, and not just in my audio but in the quality their finished content reflected once my voice and audio were added. But they always went a step further by saying how much they enjoyed the process of working with me, and stating that was one of the reasons they kept coming back.

In returning to the 1st Grade as a 40-something father along with my 6 year old, I am frequently reminded of little lessons such as this which can and should still be applicable in our adult lives. Something as simple and basic as “be nice” ends up playing a gigantic role in one’s success. The deciding factors aren’t always one’s voice, or one’s audio quality, or how far one can kick the ball.

Whittling 200 or more auditions down to 5, or 3, is not easy at all.  Make it easier for the decision makers.

Give them a reason to say, “We’ve selected you (again) because you are always so great to work with. You’re always so nice!”

VoiceOver 1st Grade – Rule #1 – “Listen Closely”

Like many, the members of my household have been forced to relearn a lot in recent months.

I have had to relearn how to re-prioritize my roles here at home. It became apparent in the early weeks and months that home-maker and caregiver of a young child had to be moved to the #1 position. My business needs had to unavoidably be pushed to 2nd, regardless of the cost.

My wife had to relearn her role too. She had to now get on-board with being out of the house all day at work and missing most of the daily goings-on here, while seeing my son and I thrive in our bond. Bit of a reversal of once-traditional household dynamic.

My son had to swallow the large, yucky pill of missing the last 3 months of Kindergarten. Then he had to wash that down with a tall glass of here!-your-dad-is-now-your-teacher-for-the-foreseeable-future! Poor kid.

Facilitating 1st grade via online apps and e-learning modules is not easy.

I’ve had to continue trying to run my business and continue my own education while also repeating some of it through him as well.  I have to be with him pretty much every step, even when he is engaged in the lesson. I can’t go far at all.

I’m basically back in 1st Grade full time, indefinitely.

But my exposure to his end of Kindergarten and beginning of 1st grade has given me a lot of unexpected insight as well. I recognize some of the basics of life and of interaction being taught and explained in plain terms, like I’m a 6 year old, and I chuckle at how simply they can still apply to adult interactions and business communications. Now that recess is over, let’s share what we’ve learned in this limited series of Inner Voice, called “VoiceOver 1st Grade”.

They call it “the basics” for good reason.

No better place to start than Rule #1 – “Listen Closely”.

Naturally, what’s also implied here is a nice, healthy dose of ‘put a sock in it and pay attention‘.

We gain the most and understand the wants, needs, and positions of others when we listen closely and actively. Follow along. Stay with them. Ask clarifying questions as needed, but Listen. Closely. And watch.

Not everyone speaks in the same rhythms or cadence. Not everyone processes data the same. Not everyone prioritizes the same way.

Not everyone sends information out in the same way.

Being in full-receiver mode at all times, whether it be with a six year old and his teacher or with a client, is your best play. Not the silent treatment, but just very attentive active listening.

Their words, but also their actions such as their body language and how they respond to certain things. What frustrates them about the process, what they love, what they dread, what they wish was better.

There’s important information to be found if you listen closely and look for it.

As a father/teacher, I cannot do what my son needs without listening closely to both the teacher and him together. I need to receive all the data I can in order to deliver on my end of the task. What she needs from him translates immediately to what she needs from me, and what he then needs from me.  What he needs from her still has to be picked up by me also, so I can translate it and bubble it up to her.

In the end, I learned where and how I was needed the most by him.

He needed me by his side, interacting with him and encouraging his learning, keeping the environment light and low-pressure for him so as to not traumatize him, and making the home schooling as fun as possible.

That was the message I received from him throughout the Spring and the early days of the new school year. So, right next to him all day is where I set up my work station. Together, we’re getting it done. And I confidently say that if I hold this course he will learn more than his 1st grade lessons this year.

As a narrator/studio owner, I have to give the same attention to my contacts in order to ensure the final product is perfect.

Their expectations have to be exceeded, not just in the work but also in the partnership with me and my studio. Often times they come for a narrator and end up getting a consultant and advisor on audio, or on the pacing of the story they’re telling, or more. In our talks I’ll listen for these opportunities to give them far more than their money’s worth.

A good example is a client of mine who, in an early conversation, expressed distress over the background noise in their previous audio as well as the dividing up of the recordings to assign specific sections to their project.  It actually felt really good to explain to them that I understood what they were saying very clearly, and more importantly that I could solve it for them. They needed more than a voice, and I made sure they got it all.

By listening closely, I was able to hear their pain and worry and was able to address it.

My son needs more than a dad right now. He needs a teacher, a tutor, a classmate, and a playmate. He needs someone to walk him through this and see him safely to the other side.

The end result of all this active listening will be much better, whether it is business or family.